![]() Update your software with the latest security patches.If the same IPs are sending unsolicited commercial email, and your presumably valid email, then your reputation can be impacted.Shared email services can have multiple domains using one IP to send email.Have separate IPs and streams depending on your email content type. Separate your mail streams by IP address and domain Don’t include: HTML forms, JavaScript, or embedded objects (like flash or ActiveX.).Many users won’t see images in your email by default. Test your emails’ visual look with image placeholders.Review email content for common characteristics of spam Don’t start sending daily emails to subscribers of your monthly mailing. Honor the frequency of the list’s intent.Make sure subscribers have actively verified their intent to receive your mailings. Use and honor an opt-in method of subscription for your mailing list.Sending email to users who are not reading them, or who mark them as “spam,” will hurt your delivery metrics and reputation. ![]() Consider sending a reconfirmation email to inactive subscribers periodically.Persistent emails to these addresses will get your connections deferred. Monitor hard and soft bounces as well as inactive recipients.The easiest way to make sure your messages are delivered is to avoid looking like a spammer.įollow these best practices and tips to help your mailings reach their intended Yahoo Mail audience. The key mission of Yahoo Mail is to deliver messages that people want to receive and filter out the messages they don’t.
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